Investing in restaurant SEO can improve your restaurant’s online presence. It will help you generate more revenue. A solid online presence is essential for every restaurant. Customers should be capable of finding you easily and quickly on multiple platforms.
How to increase your restaurants online presence?
Online ordering and delivery of meals are essential the current restaurant business model. Restaurant owners use search engine optimization (or restaurant SEO) to ensure their restaurants appear on Google, Yahoo, Bing, etc.
SEO might sound complicated. However, it’s not like that. You can begin implementing simple seo for restaurants strategies today to help make your website a significant traffic driver in your favor.
This information will cover
- What is Search Engine Optimization (SEO) For Restaurants?
- Top 7 essentials Fundamental to get your restaurant to the top of search engine results.
What is SEO For Restaurants?
SEO is a process through which an optimized website appears in search engine results on the Internet, like Google, Yahoo, etc., related to your restaurant business. This method will help you to bring more traffic aimed at your website. More traffic means more potential buyers.
You might want to optimize your site for terms like “restaurant in New York” or even “best restaurant in New York.” It is also true in case your website offers reservations and internet-based ordering.
7 SEO Tips for Restaurants Owners
- Do Keyword Research
- Local SEO
- Register your restaurant on review sites
- Link Building
- Mobile-friendly Website
- Try Your Online System
- Begin a blog
SEO experts have a lot of methods to rank your website higher in search engine results. They are using advanced SEO strategies.
Here are 7 SEO professionals’ main strategies to optimize your website.
1. SEO Keyword Research For Restaurant
A SEO for restaurant’s first task should be to research and find the best keywords to target their potential customer online.
What is keyword Research?
Keyword research involves defining the search terms that you would like your restaurant website to rank well.
You can then use a keyword research tool to help research other keywords similar to those you’ve already identified. It will help you to prioritize keywords based on the number of people trying to find them every month.
These keyword research tools that you can use:
- Google Keyword Planner
You need to break up keywords into three categories when researching keywords. Keywords are highly relevant for restaurant searches and your branded keywords and niche.
High-intent keywords for a restaurant
These are broad but valuable keywords like “restaurant in New York,” “restaurant in New York meal spot,” etc.
These keywords are related to the restaurant’s offerings. Think searches, for example, “family restaurant in New York.”
This involves optimizing your restaurant’s name and similar keywords. Yelp is genuinely the first to look for a restaurant’s name. It is common for them to be away from the top results.
Try listing the most important keyword terms that will make your restaurant show up searching results. Then, use the keyword planning tool to ensure that people search for this keyword.
Next, create a list of potential customers who might be interested in your restaurant. It allows you to identify the pain points and check for keywords that are relevant to each one.
You will also compare keywords in the market and keyword research tools to optimize your focus keywords. Restaurants can begin planning early to create a list of keywords to help them focus on the most significant things for their business. It will allow them to be more successful in the long term.
2. Local SEO
Google updated its local internet search results between 2004 and 2006. These results were based on location, for example, looking for a particular business inside a specific town or city.
It is why location searches return results using Google My Business listing. Including your restaurant website in most directories, review sites, and social media. Optimize these results by taking the following steps.
Add your business into pages, for example:
- Restaurant SEO Tips
- Google My Business
That step will help you to construct your brand identity and brand. They also show Google that you’re a trustworthy business. It should help protect yourself against local competitors, as your restaurant might appear first.
3. Register your restaurant on review sites
Research has shown that reviews on search results increase these pages’ CTR (ctr). It’s simple: more traffic equals more customers.
Google also uses reviews to position local search engine results. Google displays the top-rated restaurants in many local business searches. Google can display your restaurant’s rating through the search engine results page. It can help you to attract more buyers.
4. Link Building
Your restaurant may also take advantage of link building, another facet of SEO.
You should look beyond reviews if you have an advertising and marketing team member.
What’s link building?
Link building refers back to the process of getting other websites to link to your website.
Why is backlink building essential for your restaurant websites?
Linking to your restaurant’s website using their company websites acts as a sign that you trust that site and signals to Google that you’re an expert on the subject. It’s like endorsements. Every link to your website is an endorsement for Google to build up your credibility.
Your chances of being found in searches engine for your targeted keywords will increase if you have more links from high quality and relevant websites.
5. Mobile-friendly site
In 2018, more than 80% people used their cellular devices to search the Internet. The number continues to be increasing for several years, and it is likely to carry on growing. While people still use desktop computers and laptops to browse the web, more traffic originates from mobile.
What do all of these things do for your restaurant’s site?
Google significantly shifted its search algorithm based on the mobile trend in 2018. The mobile view of your website is now more essential than the desktop view.
Sites that could have had a better mobile user experience are more inclined to rank well in search results.
How can you be sure that your website has an excellent mobile user experience?
If you have a site that’s being built or updated by another person, make sure they confirm that the look is responsive so that the content adjusts towards the mobile display size.
Responsive frameworks are a good option for DIY sites. Many popular WordPress themes come pre-packaged in responsive frameworks. It enables pages to look optimized for mobile and desktop users.
6. Try Your Online System
It’s not surprising that many restaurants have now added a web-based order system on their websites.
People need to reserve online orders. However, making it simple for a buyer to buy is equally important.
Not only a revenue loss for businesses but also a loss of income for customers and potential business opportunities. It may also affect your search engine results. Google can detect when a buyer leaves a webpage since they’re frustrated. Google prioritizes websites and pages with low bounce rates.
User testing is critical here. It’s possible to either build your ordering system or employ a UX designer or website builder. It will ensure the process goes smoothly with no confusion or glitches.
7. Begin a blog
An average restaurant only has several pages:
- upcoming events
- contact info
Why a blog?
Your blog can boost the effort and time you put into search optimization if you have a SEO marketing expert. It could enhance your search engine rankings, increase your subscriber base, and drive more traffic. We have more than 10 years of experiences in SEO and serve more than 40,000 clients worldwide. If you are looking for the most experienced SEO for restaurants experts for your business, we can work together to grow your online presence fast.