What is SEO For Plumbers? SEO is an acronym for search engine optimization, and it’s a fancy way to describe the process of improving search engine results. This marketing strategy will also increase your plumbing business’ visibility on search engines. Plumber SEO is a set of tasks that aims to increase a plumbing company’s visibility on search engines.
SEO for plumbers is crucial because thousands of people search Google every month for local plumbers. You're losing business if you don't appear in Google search results.
SEO for plumbers, is the process of creating and editing website content and code for your plumbing company to ensure that your pages rank on page one in search engines such as Google, Yahoo or Bing.
1. Find the right keywords 2. Focus on your unique plumbing services 3. Build quality links to your site 4. Publish high quality contents 5. Make your website user-friendly
Technical SEO is server and website optimizations that allow search engine spiders to crawl and index your site more efficiently (to improve organic search rankings).
It can take 12 to 16 weeks. A plumbing website takes around a month to design. For noticeable improvement in traffic, rankings, and leads, plumbing SEO usually requires 3 to 4 months.
- Why do plumbers need SEO?
- What is SEO for plumbers?
- How do you advertise your plumbing business with SEO?
- What is technical SEO?
- How long does SEO take for plumbers?
- 4 SEO Tasks for Plumbers
- 4 Advanced SEO Strategies for Plumbers
4 SEO Tasks for Plumbers
There are four major SEO tasks available for plumbers:
1. Local Plumbing SEO
It makes your local plumbing business more visible to potential customers looking for services in your area. Local Plumbing SEO strategies should include claiming your Google Business or Bing Places listing. This will allow you to improve your online reputation through reviews, citations, and social media profiles.
These are the main components of SEO for local plumbing companies:
- Google Maps: Verified Business Location on Google Maps.
- Google My Business: Verified business page on Google My Business..
- Online Reputation: Branded profiles optimized for the web with reviews.
- Online Reviews: Customer reviews on Google, Facebook and other sites.
2. Technical SEO for Plumbers
It is a set of backend improvements you can make to your site to make it easier to index and crawl by search engines. For technical SEO for plumbers strategies, consult an expert if you are unfamiliar with programming or web design.
Here are some examples of technical SEO for plumbers:
- Site Speed: Minimize loading times for websites and pages.
- Website Design: The website design, including aesthetics as well as navigation.
- HTML/CS Coding: Internal code for responsive, clean web display and navigation.
- Schema markup: Google uses microdata tags to interpret website content.
- Mobile Display/Optimization: Optimal display, coding and support for mobile devices.
3. Offpage SEO for Plumbing Companies
This is how your plumbing company generates awareness for your website through other actions such as backlinks (websites that link back to your site), brand mentions, and posting to forums.
- Link building: Inbound Links to Your Website from External Domains.
- Brand Mentions: References to your brand in external domains.
- Social Media: Business profiles on Facebook and Instagram, LinkedIn, Twitter, and YouTube.
4. On page for Plumber SEO services
It is the process of optimizing your plumbing pages’ content and coding to rank higher in search engines. This could include title tags, meta descriptions, headings, and URL structure. On-page SEO for plumbers has the following main features:
- URL Structure : URLs shown in the web address
- Keyword Position: Insertions top keywords for plumbers in different elements of a page
- Header tags: H1s, H2s & H3s
- Title tags: Search results and browsers display SEO for plumbers titles
- Meta Descriptions: 120-155 characters (920 pixels), shown below search results
Every plumbing company wants to rank first on Google. Once you have a basic understanding of SEO for plumbers, it is time to dig deeper into the factors that affect rankings. You can earn the top rankings by performing the right tasks consistently. However, it is a long-term sustainable feature that is very appealing. SEO for plumbers isn’t something you can do overnight.
4 Advanced SEO Strategies for Plumbers
- Quality Content
- Link Building
- Reputation Management
- User Experience
1. Quality Content
The content is crucial to your SEO for plumbers strategy, and it will be one of your most powerful elements for ranking high on Google. Content does not depend on your company having a huge brand or thousands of online reviews. Plumbing companies that create the best content can rank higher than those with bigger budgets, more employees, and better brand.
- Service pages
You can increase your website’s authority by creating original content for each type of service, such as burst pipe repairs, plumbing repair, slab leak repair, and so on. Interlinking service pages is key to Google crawling your website and understanding the depth of the content. Without link building, the more service pages you have, the more authority and credibility you can achieve.
- Blog Posts
Many plumbers make mistakes when they start blogging. Either they write low-quality posts that cost too much or don’t bother to write any blog posts. Unlike service pages, blog posts are not meant to target your intended consumers. Linkable assets that appeal to large audiences are the key to SEO for plumbers blogging.
- City Pages
Plumbing companies can produce the wrong types of city pages, just like blog posts. They will create hundreds of pages with identical or duplicate content and then publish them all under one service area. To rank for specific areas, you need to establish regional authority. This means creating unique content for each page of a city and supporting them with related blog posts.
2. Link Building
Natural links are difficult to earn as many websites won’t want to link directly to a post on plumbing or a service page. You have the best chance to earn natural links through your homepage. Although link building is a controversial topic for SEO for plumbers, Google freely admits that it uses links to rank websites. The link-building process can be more complicated than most people realize.
DoFollow links have the most significant SEO for plumbers ranking influence. These links are considered an endorsement by Google, which transfers some of the link equity to the destination site.
NoFollow can be quickly built by plumbing companies listing their business on directories like Yelp and HomeAdvisor. NoFollow is a valuable link for plumbing websites and poses a low risk of being penalized. This is also true for social media profiles such as Instagram, Twitter, or Facebook. These links are considered a hint by Google rather than an endorsement. Google can therefore ignore wrong links and recognize the good ones.
- Internal Links
Internal links should be relevant to the user experience for best SEO for plumbers practices. Internal links link from one page to another on your website. Plumbing companies most efficiently manage these links since they are on their website. Web admins often ignore the importance of internal link equity. A service page on garbage disposal might link to a blog article about the most common reasons for garbage disposal problems. The reader can then consume the information and then make a purchase decision.
3. Reputation Management
SEO for plumbers is becoming more critical because of the importance of managing your online reputation. There are many ways to improve your online reputation. Here are some things to consider when approaching these tasks. Google is particularly concerned about home service companies and values trustworthiness and credibility. It is in Google’s best interests to provide the most trustworthy plumbers to its users so that they return to the search engine when they need another service.
Your reviews impact your online reputation. Most consumers trust them more than personal recommendations. Facebook, Google, and Yelp can filter spam and fake reviews to instill trust that the feedback is genuine.
Listing your business in local directories is a great way to build credibility quickly. You can submit bulk listings to several directories using Yext and Whitespark. A NoFollow backlink to your website is a common feature in most directories. This strengthens your link profile. A steady stream of NAP (name, address, and phone number) citations spreads your contact information across the internet.
- Social Proof
Social proof is documentation of previous work, awards, and testimonials on your website or any other digital platform. A digital badge that displays your award for the best local plumbing company of 2022 is an example of social proof
4. User Experience
SEO for plumbers is essential because plumbing companies provide services to a broad range of clients in terms of age and technical expertise. Many ways you can improve the user experience at your plumbing company’s website are related to improving your SEO results. Google’s Page Experience Update reinforces its commitment to users first and foremost.
The navigation menu and other design elements must be accessible to all users. This will ensure that they stay on your site as long as possible and make an investment in your services. Poor navigation will frustrate mobile users and cause them to leave your site quickly. Your website should be accessible from all mobile and desktop devices to serve a broad range of clients.
To meet all users’ needs, you must consider text size, alt text, and voice recognition. While many WordPress plugins are available, that will make your website more compliant, it is best to consult a professional web designer.
- Site Speed
Google Pagespeed Insights can help you test the speed of your website and identify potential issues with WPRocket plugins. To further speed up your website, you might consider investing in a Content Delivery Network (CDN). Users expect websites to load in under 3 seconds. This threshold will continue to decrease every year. A well-designed website and technical SEO are essential to ensure that your plumbing website loads quickly.
You need the help of an SEO for plumbers specialist like us. You can focus on what you do best and let us solve the complex SEO issues and grow your plumbing business.