WHO IS AN SEO EXPERT?
An SEO expert is someone who uses search engine optimization techniques on your website. The main purpose of performing these techniques is to increase the visibility of your website and make it appear among the top search results on search engines like Google. An SEO expert also works on improving the user experience upon visiting a website. Oftentimes we find ourselves visiting a website and being completely confused because the website isn’t organized and it’s taking ages to load as well. This completely demotivates someone from staying much longer on such websites. If all these issues sound familiar and you believe your website is facing them as well, you need an SEO expert!
If you are looking to start an SEO campaign, may I suggest visiting Local Dudes Marketing. They have a team of SEO experts in San Diego California. They have years or experience in the digital marketing industry and specialize in helping small businesses grow.
TYPES OF SERVICES OFFERED
The search engine optimization world is huge. There is so much that you can optimize with the help of SEO experts. These SEO specialists will even find issues in your website that you didn’t even know existed! Here are just some of the top services offered by SEO experts:
SPEED OPTIMIZATION
One of the biggest reasons why a website visitor may leave too early without getting the information they came looking for is the website would’ve been taking ages to load. This is most likely due to some heavy files on the website. Often times we don’t realize that the images we upload to our websites need to be compressed to a smaller file size in order to make the websites load faster. An SEO specialist is responsible for checking all the files on a website and making sure they aren’t too heavy. This significantly optimizes the speed of a website.
SEO-FRIENDLY BLOGPOSTS
What most people don’t realize is that there is a certain art to writing blogposts for a website. You can’t just write anything you want and post it. That’s not going to be viewed by that many people as it hasn’t been optimized. A blogpost needs to be SEO-friendly in order to rank higher on Google and therefore be seen by more people. In order to do this, an SEO expert will generate the best keywords to be used in the article. They will also optimize other details of the post such as title, meta title, and meta description to meet the best SEO criteria. All of these services combine to create an SEO-friendly blogpost that ranks much better on Google.
LINK BUILDING
Link building is the process of getting hyperlinks from other websites to your own. It is when another website links an article of your website on its own. Link building is a great way to get viewers to your website. If another website links your article on their post, anyone who views that post will have the opportunity to click on the link and be directed to your website. You can also create internal links on your blogpost where you link other articles of your own website on it. SEO specialists use external links and internal links in order to increase the authenticity of your website and help it rank better on search engines.
WEBSITE DESIGN
Website design is among the most important services offered by an SEO expert. You need to make sure your website stands out so visitors remember it. If they remember your website, they may come back for more. No one wants to visit a website that’s generic just like everyone else. It demotivates visitors from staying much longer. If your website is aesthetically pleasing and organized, chances are people will want to come to your website more often.
SITEMAP
A Sitemap is like an index page of a book but just for a website. It lists all the important pages of a website. A sitemap is really important for visibility purposes as it helps search engines know exactly where to crawl first to find the most important data. This helps the crawling process occur much more efficiently which helps pages get recognized by search engines much faster. Creating a sitemap can be a really technical process. An SEO specialist knows exactly what pages to add to the sitemap and how to optimize it in the best way possible.
BENEFITS OF HIRING AN SEO EXPERT
Search engine optimization requires precision and accuracy in order to meet the strict likability requirements of search engines. This is not something that we recommend doing on your own. There are a ton of benefits of hiring an SEO specialist to handle it for you. Here are some of the top benefits of hiring an SEO expert:
SEARCH VISIBILITY
As we’ve discussed previously, there’s so much that goes into optimizing a blogpost to help it rank higher on Google. An SEO expert knows exactly what keywords to use and what links to add in order to make Google recognize it as a good blogpost. Therefore, hiring an SEO expert gives you a much better shot at increasing your search visibility. You’ll have a better chance of finding your post in the top few search results if there’s an SEO specialist behind it.
USER EXPERIENCE
As a website owner, you want your viewers to be welcomed the right way when they visit your website. You wouldn’t want them to enter into a world of unorganized chaos. With the help of an SEO expert, you can optimize their user experience by making the layout of your website aesthetically pleasing. An SEO specialist will organize each page so it is much easier to find.
