Your website is like the digital version of your physical business. It’s the most vital communication portal between your audience and your business in the highly digitized, modern world.
Because you rely on your site to generate traffic, build engagement, and drive conversions, it’s important to ensure that it’s well organized. Perhaps one of the oldest, yet most powerful techniques to ease navigation and create clarity is to have a silo structure.
Understanding A Silo Structure
A silo structure is a kind of web architecture with a focus on organizing contents logically. It consists of hierarchical groupings of topics and subtopics. In simpler terms, you can think of a silo structure as creating categories and subcategories for your website content and writing the relevant content for them.
The key here is to create a high level of organization. You need to focus on a theme or a niche. Then, within that niche, you have highly organized categories or ‘silos’ that are unique but related to each other.
Developing these hierarchies can help you develop content that’s specific to each topic. When you create website content in this manner, you’ll have a significant SEO impact.
3 Benefits of A Silo Structure For Your SEO Efforts
No one can gain a complete picture of why or how Google or any other search engine ranks websites. However, there’s one consistent message— you need to provide quality content to rank.
Creating an SEO silo structure can help support your content creation strategies. Your website’s structure plays a significant role in ensuring the success of your content marketing campaign.
How is this possible? Let’s explore how a silo structure can boost your content marketing for SEO.
Search engines look at the relevance of a keyword with the content of that page when indexing a website. It also takes the context of the site into consideration.
For instance, a post about the best smartwatch needs to come under the category ‘reviews’ to make sense. In addition, that blog post needs to fit into the website itself. This means that the website should be about technology. It doesn’t make sense for a website about food recipes to include a smartwatch.
Context and keyword relevancy need to be in place to increase the chances of your website being found online.
Using silos to organize your web content can help you create posts that are relevant to the overall niche or theme of your website. This helps you create a greater chance of appearing as a result of a keyword search.
A silo structure is also a convenient way to manage your interlinking efforts.
When creating backlinks for your website, you need to make sure that these links can help users discover more content across your website. A silo structure allows you to link posts in top categories to those in the subcategories, which you can then link back to your home page.
This interlinking method is valuable and helps search engine spiders to crawl your entire website. As a result, the chances of relevant posts and articles being ranked for specific search terms are increased.
Moreover, search engines use links to find more relevant content within a site. Therefore, proper interlinking with silos can help prevent the chances of your content being overlooked by search engines.
Did you know that 50% of people leave a website after visiting a single web page? There are several reasons for this, but most of the time, it’s because they can’t find what they’re looking for.
A saturated and confusing content structure means you’re only asking them to click the back button or close the tab. An increase in users leaving your site quickly, also known as ‘bounce rate,’ is bad for SEO.
In general, if your bounce rate is high, it can affect your SEO ranking because it’s a sign of poor content and user experience to search engines.
Using a silo structure can help improve user experience and bounce rate by ensuring ease of navigation. By creating clearly structured content, your users can understand what your site is about at a glance and how to get the content they need. Furthermore, a good silo structure ensures proper linking, which encourages users to spend more time on your website.
As you can see, organizing your content with silos can benefit your website massively. Thus, make sure to take the essential steps to restructure your website content soon. With silos, you’ll improve your ranking and become an authority for the right keywords, which can significantly benefit your website’s overall direction.