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42 WAYS HOW TO
INCREASE YOUR WEBSITE TRAFFIC


Your goal is to get more people in your target audience to visit your site. Below are some simple ways to increase the amount of traffic that you are getting to your website. Each tip will not only help you drive website traffic today, but it will also help you bring in consistent traffic.

    1. Advertise

    This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

    If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

    2. Start Guest Blogging

    Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

    3. Pay Attention to On-Page SEO

    Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

    4. Get Social

    It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

    5. Get Active on Social Media

    It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

    6. Promote content on social

    You might not know this, but your followers on social media (especially Facebook) don’t see all of the content you post. If you see a piece of content being successful and getting good exposure, either boost that post or promote it to your custom audiences that you’ve put together.

    7. Create Pinterest boards and Promote pins on Pinterest

    Pinterest is a super strong domain and your Pinterest boards can rank very well. Do your typical keyword research for your website, then take some of those keywords and target them on Pinterest. A pro tip is to use your other online resources (website, Instagram, etc) to get them indexed faster and ranking better.

    In this day and age, it’s not just enough to create content and expect it to rank and drive traffic. Rankings are influenced by engagement stronger than ever before, so use some budget to promote pins on Pinterest to your target audience.

    8. Post Content to LinkedIn

    LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

    9. Old Content Optimization

    Maybe you have lots of old content on your blog or website. Don’t let it languish in obscurity.

    You can revisit old content to update the data, add more relevant references, and give it more meat. Republish it with a new date so it goes to the top of your blog.

    Simply lengthening old articles can have a big impact on your website traffic. The top-ranking articles on Google’s SERPs tend to be longer than 2,000 words.

    10. Target Long-Tail Keywords

    Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

    11. Go After Referral Traffic

    Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

    When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

    12. Invite Others to Guest Blog on Your Site

    Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

    13. Implement Schema Microdata

    Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

    14. Mix It Up

    There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

    15. Q&A Websites

    Another great way to generate traffic is to participate in Q&A websites, such as Yahoo! Answers and Quora. These websites let participants ask questions to get answers from experts as well as answer others’ questions.

    You’ll instantly build your credibility if you answer questions with care and an eye for detail. Give as much value as possible in every sentence to convince people that you’re someone worth following.

    16. Foster a Sense of Community

    People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

    17. Don’t Neglect Email Marketing

    So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

    18. Interview Industry Thought Leaders

    Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

    19. Link Internally

    The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

    20. Examine Your Analytics Data

    Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

    21. Landing Pages

    Think of landing pages as conversion machines. They not only attract traffic, but help turn interested consumers into customers.

    Create one for each of your digital products. Optimize it for the links that point to it. For instance, if you’re using social media to drive traffic to a landing page, make sure the copy on the page lives up to the information on Facebook or Twitter.

    22. Host Webinars

    People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

    23. Attend Conferences

    Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

    1. Advertise

    This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

    If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

    24. Create Online Courses

    The great thing about the Internet is that you can publish any type of content you want. By creating longer form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel. Plus, online course websites exist in plenty so you can put them on places like Lynda.com to further your reach.

    25. Submit Your Content to Aggregator Sites

    Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

    26. Improved Headlines

    Never underestimate the power of a good headline. It’s what readers see when they search in the SERPs, run across your content on social media, or get an email with a roundup of your latest posts.

    Try keeping your headlines at around 55 characters each. Focus on capturing reader curiosity so they have no choice but to click through and check out your content.

    27. More Frequent Posts

    It’s true that consistency and quality matter more than quantity, but posting more frequently sends an important signal to Google. It tells the search engine that you’re more active, which inspires the bots to crawl your site more often.

    Your content will rank higher and faster if you keep up a steady posting schedule.

    Maybe you only post once per week right now. Consider adding a second post — one on Monday and another on Friday, for example — to test the results. If your website traffic increases, you’ll know you’re on the right track.

    28. Varied Content Length and Type

    Another way to attract traffic is to vary the types of content you post and their length. While you don’t want to go off-topic and risk confusing your readers, you can throw in the occasional deviation from your usual routine to see what happens.

    An ultra-long post, for instance, might drive more traffic than you expected. Alternatively, a roundup post could contrast with your mostly-original articles.

    29. Include links to other relevant posts on your blog

    When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.

    30. Research the Competition

    If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.>

    31. Advertise on similar sites

    Once again using SimilarWeb or SEMrush, find the sites similar to yours who are not competitors and see if you can advertise there. Now their audience is yours.

    32. Bid on competitor keywords

    This one is slightly greyer on the ethical scale than many of the others, but Adwords allows you to bid on many competitor branded terms. If they’re searching for your competitor, they should also know about you.

    33. Do new keyword research

    If you’re really struggling to increase traffic to your site, go do new keyword research to get new content ideas, then go back to point 1 above and create new content!

    34. Do retargeting advertising

    If you’re not doing retargeting and you operate a business online, you are literally leaving money on the table. With all the different display networks available, not to mention Facebook, you can easily target people who have come to your site but not purchased to come back and finish their conversion.

    35. Link acquisition

    This feels like an old school tactic, but it’s still true that the more links you have to your site, the better your site will rank. So acquire links to your site from content, from relevant resource pages on other sites, and from outreach that you do.

    36. Video Content Creation

    Even if you don’t use YouTube, you shouldn’t miss out on the power of video. Great videos help people solve real problems in an entertaining and engaging way.

    37. Incorporate Video into Your Content Strategy

    Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

    38. Make Yourself Heard in Comment Sections

    You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

    39. Comment Responses

    It’s true that most blogs use nofollow links in their comments sections, which makes those links relatively useless for SEO purposes. However, the blog’s author and other commenters will see your link. If you provide good value, they might just click over.

    40. Launch New Products

    A great way to attract new users to your company or website is to launch products that meet their needs. The great part is that you can often charge for these as well and make money will getting new users into your full conversion funnel.

    41. Make Sure Your Site is Responsive

    The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

    42. Make Sure Your Site is Fast

    Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.


    Website traffic isn’t just a vanity metric. It tells you whether or not people are visiting your site.

    There are lots of ways to drive more traffic to your website. From creating new content and optimizing old content to creating landing pages and cross-posting on LinkedIn and Medium, you have plenty of opportunities to get your website more eyeballs.

    This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

    If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

    Don’t dismiss tactics like partnering with other professionals, building internal links, and establishing a welcoming community on your website. Consider guest blogging, creating videos, and improving your headlines.

    You also have to pay attention to your analytics. Consider implementing Schema microdata to make your website more visible to search engines and conducting more email marketing to stay in touch with your subscribers.

    Taking advantage of all the tips on this list will improve your website traffic as well as your conversion rates.