Traffic Bots – What is Bot Traffic Exactly?
Traffic Bots – Bot traffic is non-human targeted traffic to some websites. Bot traffic could be the result of software program apps managing automatic tasks. Bots can conduct repetitive responsibilities very quickly, at a level that human beings only just can not regulate.
With this power to execute repetitive projects fastly, bots can be used for the bad and the good way. For an example of Good Bots, can be used to check websites to make sure that all links are work. Bad Bots can be unleash to target websites with heavy traffic, enough to overwhelm and take down the site.
Web Traffic Bots – Bots are just programmed scripts. They can operate any number of functions. For example, bots are use by search engines such as Google, Yahoo or Bing to explore the website to check, analyze and take information, which in turn allows these companies to keep search results relevancy and updated.
End-users like browsers of websites, bot traffic is not a big deal. For website owners, bot traffic is critical and very important to make sure that Google is indexing your site properly, to improve the reliability, accuracy, and consistency of your analytics results. Besides that, bot traffic is use to ensure the performance of your website or to reduce or avoid destructive behaviour on your ads and website. Extremely, in 2020 over 50 per cent of all global web targeted traffic is a bot.
The types of Bot Traffic
To deeply understand what is bot traffic exactly, we need to know the kinds of bot traffic first– which can include web indexing for search engines like Google or destructive bots which are used to attack some websites. The types of bot traffic are:
Good Bots
- Aggregation: These bots collect information from various kinds of parts of a website or websites itself, and put together into one place.
- Scraping: Within this type, there is both Bad and Good bots traffic – these bots lift or scrape data from websites – for example, email addresses and phone numbers. Legal scraping can be used for research. But bot traffic can also be used to copy information illegally.
- SEO: Search engine crawler bots analyze, index web pages, and catalogue. The results are used by search providers like Yahoo, Bing, or Google to deliver their service.
- Monitoring Website: These bots observe websites and other issues like downtimes, loading times, etc.
Bad Bots
- Ad Fraud: Bots traffic can be use to click automatically on your ads.
- DDoS: Bots can be use to defeat your site with a refusal of service attack.
- DDoS and Destructive attacks: A Botnet is a network system of computers infects with poisonous software and controls as a group, often without the owners’ knowledge.
- Spam: At here, bots are used for spam reasons, usually within the comments section of websites.
How To Detect Bot Traffic?
Detecting and knowing bot traffic is a big first step to making sure that you are getting all the advantage of the good bots (like showing up in Google’s search results) while blocking the bad bots from costing you.
When figuring and discovering out how to detect bot traffic, the perfect place to start is with Google Analytics.
If you have asked yourself; Can I see the bot traffic in my analytics account? The answer is: you can get an indication of it. You need to know what to be aware of. And you will be able to get a hint or indication of bot traffic, but you may not find a smoking gun.
The important ratios to keep track of here are:
- Avg Session Duration
- Bounce Rate
- Page Load Metrics
- Page Views
Website Traffic Bots – The bounce rate is states as a percentage and shows traffic or visitors to your website who go away from the site after viewing only one page within a few seconds. The real humans are most likely to appear on your site and then click through to check your offering. But a bot will not be interests in exploring your site. So it will click one page, and leave within a few seconds. A high bounce rate is a big indicator of bot traffic detect.
