SEO Trends in 2020 – About SEO 2020

Search Engine Optimization is always changing. This digital marketing technique is updating almost every day, your business competitors continue to increase, and new websites always ready to compete in search engines.

As an entrepreneur, you will be asking “Why is SEO always changing?” or “Do I need SEO?”

You can answer these questions by starting to know about what SEO trends in 2020 that can update your SEO skill and apply it to your website. Do you know how much Google updating its algorithm last year? It’s more than 3,000 updates. And they wrap it up about ten big updates that affect a lot of ranking in just one year!

That’s why you need always to stay update your knowledge, ready to compete every time. Adapt and stay active on your digital marketing strategy so you can drive traffic to your website.

Let’s start to discuss what should we prepare for SEO trends 2020.

 

LOCAL SEO

What is LOCAL SEO? It’s the optimized website with location-based rankings for local customers. Local optimization will make your business website to be known and discovered online. Almost half of all searches in Google is all about implicating the localization on a business website.

Every CEO and business owner needs to ensure their website appears on the front page of Google when buyers are searching for specific needs. Bringing new customers and do the desired actions will help you to make a higher conversion rate.

 

HOW TO OPTIMIZE LOCAL SEO?

• Make a map on a Google map. You will need to claim ‘Google My Business’ and start to fill your company’s data. There’s a lot of method besides Google Map and Google My Business, like Bing Places or Apple Maps Listings.
• When your address is ready, don’t forget to give your photo on your location, and the activity of your business. Encourage your visitors and customers to provide you reviews. When you have good reviews with five stars, this will make your brand awareness go higher, because the customers mark you as a trustful business.
• Create landing pages for different locations and optimize for each of them. This method will higher your rank in every location you have the page on.
• Learn about voice search method. It’s becoming more frequent when people using voice search to looking for a local business.
• List your company data on local directories website. When your local online site has a higher rank on Google, your company will discovered.

VISUAL SEARCH

What is Visual Search? It means searching by using images.

Not all of the Google searches are pointed at the text. Sometimes people need the image, and they will have a better understanding of the products when they see the photos. According to MIT, most of the information transmitted to the human brain is visual. When we are buying products, we use our visible to choose and find what we desire. This is why visual search is also committed in the online world.

There’s a lot of companies using this visual search such as Google, Pinterest, Amazon, and Bing. Why visual search is matters? Because leading products with visual search have a higher potential for increasing prospects and transactions.

The visual search makes users have a live display and more like personalized shopping experience. It will have the potential to make a variety of recommendations, that will make you easier to up sales the visitors in SEO trends. 

HOW TO OPTIMIZE VISUAL SEARCH?

• Use descriptive alt-text with relevant keyword to your images. It will rank your images in a specific keyword.
• Search engine crawl your image also, then you need to sumbit your images on your sitemap.
• Comprehend your image with your product description.
• Give the file name with the same as the keyword, and optimize the alt tags.
• Use high-quality images.
• Use lazy load to have a quick website.

Focus Content on E.A.T. 

Last year, Google lauch news update called BERT. This update is known as better understanding the context between words. BERT (Bidirectional Encoder Representations from Transformers) is the core of the search algorithm itself, which can comprehends the intent of the users behind a query.

Google trends right now, will need to focus on E.A.T. when they want to be better rank at Google. E.A.T. stands for Expertise, Authority, and Trustworthiness. Google will rank the content which is written by an expert writer. Your website needs to have authority on the subject. And your site needs to have any links that is authoritative and that is come from trusted sites.

When your content is out-of-context by search results, your content will not rank at all in Google. Try to make a content that accurately can answers the searchers problem.

How to make useful content?

• Original. You need to make a content with original topic and provide useful information. Do it perfectly from the beginning until the end. When you have a content with just half-finish, your content will not have higher rank.
• Value. As an expert on topic that you write, you need to give value to the readers, whether is new information, or a tips for explanations or instructions. Do not ever create a clickbait information from now, because Google will give you low ranking. This BERT update will focus only on content that can help readers.
• Readable. Your content need to be readable. Easy to understand and also engaging. This is like next level of writing content, but remember, it’s for the readers. 
• Well edited. Your content need to be well edited. Which means free of misspellings, typos or misused words. Don’t forget to make a space on every paragraph. Because this will hurt readers when they read full of text without space.
• One Long Page. Give users a good experience with your content. Stop using spread pages with readers click “next” on your page. Just make a one long page, so the users will read your article from the top until bottom, without clicking anything. 
• Table of Content. Add proper table of content, to make it easier for readers reading something that they needs. 

The E.A.T. principle will make your website trustful. The authority score will gain, and you will be marked by Google as an expertise of your topic. You will have great reputation and have a greater chance to make a top rank content. SEO trends in 2020 will be focus on E.A.T. Principle.

Popular on SEO TRENDS – Featured Snippets

All we know on Search Engines, the top rank is in position number one. But in these few years, there’s a new method from Google called Featured Snippet. This featured result is considered to be number 0 in position. Google will display this result at the top of SERP, above position one and also paid ads. 

This Featured Snippet has big changes in Google because the results of Google will be shown in a question-based search query. Even if your content is not in the top rank, you will have a chance in the 0 positions if you have the question and answer in a specific topic.

Why are featured snippets very popular in these years? Because it gives answers to people in a specific way and the content creator providing readers with quick and easy to read.
Featured snippets aren’t just helpful, but also give marketers a chance to beat competitors, with a helpful way to the readers. It’s a win-win solution!

How to make a position in featured snippets?

• The best place to find question-based is by using Answerthepublic. It can help you to find related questions with what, when, where, why, and how + specific keyword that you need.
• Another method is using the “how-to” section on your content. Try to create content with the solving problem, and it starts with a how-to question. 
• Use Google and uncover the snippet opportunities. When you are searching something or when do you want to search new keyword for your next article, look at the ‘people also ask’ section in Google. This will help you to find a lot of questions that related to readers questions.

The featured snippet will help you to easily going on the top of the search engine results. This method is a breakthrough for driving traffic to your website.

CONCLUSION

Most of the internet users only visit the first page of Google when searching for something. The search query will be used only in the top 10 list, nothing more. The goal of everyone with a business site is their site getting a spot in the first ten results.

SEO is as good as a long-term strategy. And because of that, you need to keep renewing your SEO strategy and your SEO knowledge. You need to know about SEO trends in 2020 because you need to keep up. There’s no more keyword stuffing, no more duplicate content, and low-quality content. Because Google right now will concern in users, so do we!

People will search and visit your website if only your website provides the answers to their problem. Otherwise, readers will go by and never coming back to your site. Stay tuned to the SEO strategy, and keep doing good stuff. This will make your stay on the top of the Google page.