It would not be wrong to say that videos are the game-changer of marketing. It is one of the most trendy and versatile ways to share information, engage an audience and build your brand identity. Due to its tremendous benefits, 85% of businesses consider videos as an effective marketing tool.
Indeed, the benefits of adding videos to your marketing campaign are endless, but one thing that I personally feel is really effective is website rankings. If you want to see a jump in the website traffic without investing huge bucks and time, then there is no better option than videos. It is one of the most proven ways to impact the bottom line by enhancing engagement, conversions, and revenue.
To get the videos done more professionally, organizations hire the best animation video company because sharting quality videos helps in improving the SEO ranking really fast. If you are still confused about how videos can drive traffic and improve organic page ranking, then this article is for you.
Here, in this article, you will get to know about different ways how videos can improve your SEO efforts. Now, without any second thoughts, let’s take a look into this.
Generating traffic online, especially in this digital world, is not so easy. But thanks to videos that strongly act as a traffic-generating machine.
Do you know that Google prefers ranking those websites having massive amounts of regular traffic? This is because Google believes that people will get attracted to only those websites sharing good quality and informative content to their audience.
As per the research conducted by Renderforest, it is found that 75% of the people successfully generate more traffic on their website after using videos. This is the reason why people started launching videos for their own business on both websites and social media platforms.
Always remember, once you start driving quality traffic to your site, you will see a good amount of improvement in the long run. Thus, once you start investing heavily in video content, you can easily boost your website SEO.
Prefer reading- Buy Traffic to Website
Capturing the visitor’s eye is one thing and convincing the audience to stay on your website for a longer time period is another. And believe me, it’s not so easy. But this is where videos helped me a lot.
No matter which type of content you share in the video, the chances that people will absorb your content is more. Yes, people are more likely to spend time absorbing the video content, which further minimizes your page bounce rate and improves its ranking.
Statistics also say that people spend 2.6x more time on the pages having video content in comparison to the ones without it.
It’s a fact that the longer the dwell time or page session, the higher the chances to get on the top page of Google. Thus, if you want to explain complex concepts and increase page views without bringing down the bounce rate, then don’t miss utilizing video content to the fullest.
Your website SEO directly depends on the Google internal algorithm. Google algorithm basically follows two different things, one of the content quality and the other is its relevance with the context.
By keeping both things in mind, Google considers the text added on the page and looks for the other media type you offer to your audience. If your content includes a mixture of both visually and text, it will indicate to Google that your pages are informative, further boosting your SEO efforts.
Thus, before you frame your page content, make sure you keep a proper balance between both content and visuals like videos or images.
Videos have more chances to get shares and likes on social platforms. Also, it has the potential to grow your business. What do you think about it?
Well! You can add videos on your landing pages, blogs, social media platforms like Youtube, Instagram, Linked In, Facebook, etc. According to the research, 91% of the marketers successfully generate good ROI after sharting good quality video content on social media.
Always remember: The more likes and shares, the higher the traffic and the better the SEO. Thus, start leveraging social platforms and videos altogether.
Now that we know that the probability of getting shares on video content is more in comparison to other content, thus the chances of getting popular increases. Now, just think for a moment; if your video strikes a chord with the audience, then the chances that they will link to others increases, which can ultimately be an effective ranking factor for your website.
If your video quality is good, people probably start getting backlinks to the specific page, which can be a positive point for you in improving your SEO. Thus, if you want to generate a lot of quality backlinks, then make sure you have hands in the world of video marketing and SEO.
When we usually search on Google, then we get a lot of information on similar keywords. Now the point is which link has more chances to get more clicks—obviously, the one which is more attractive. And there are videos. Videos not drive traffic but also increase the click-through rate on your post.
Google usually provides rich snippets so that people can get an idea about what they will find on the page. So, make sure that it is highly optimized whenever you post a video and has an excellent thumbnail to become more catchy and boost the SERP click-through rate.
It’s always safe to be trendy. By sharing the content, people actually need will surely help you generate good results in terms of ranking and conversions. A positive SEO directly depends on the videos.
If you use the right video content in the best possible way, then you can easily get more eyes on your site and generate quality leads. So, start making the most of videos and boost your website SEO.