Opening a gym can be an exciting and rewarding process. You have a lot of motivation, excitement, and you feel like you’re ready to take on the world. However, it can be easy to get caught up in these feelings and neglect some crucial components of a successful business before you even get started. For example, you might have forgotten to write a solid business plan, the areas of human resources, cash flow, and others.
Another aspect of running a business that falls through the cracks easily is your search engine optimization (SEO) plan. This may not be good for your business since a robust SEO strategy can help bring in site visitors and lead them towards becoming active members.
Creating An SEO Business Plan For Your Gym
A business plan is an essential part of starting any successful company. As a written document, it explains what your fitness business is all about, who you are as an owner, and how much it’s going to cost to get up and running. It may also include what type of revenue you expect on opening day and how you plan to make money long-term, among many others. Simply, it’s everything you need to know about your business in one, easy-to-read document.
One part of your business plan is your marketing strategy. In today’s world, traditional marketing for gyms and fitness clubs has shifted to more digital sources. SEO for gyms, which refers to various techniques for your website to increase the number of visitors daily, has become a new trend. Using SEO, you can also lower your marketing costs, increase site traffic, and engage your members.
This is why an SEO business plan is so essential, and here are some steps you can follow to create your own:
Step 1. Think Of What Your Plan Will Cover
Search engine optimization consists of various strategies that you only learn through experience. Thus, you need to take note of the best SEO tactics in your area and document them in a spreadsheet.
You can also create lists of keywords to target, tools you’ll need for SEO, the people assigned, and anything else that might be important. This list serves as your roadmap to building your SEO business plan, so take ample time to make it.
Step 2. Set Goals For Your SEO
Now that you have your roadmap to creating an SEO plan for your website, it’s time to set goals. These goals could be related to site traffic. They may focus on trying to rank on the first page of search engines’ results for your chosen term.
Whatever goals you may have, write them down and set a date to accomplish them. It may also help develop a SMART goal for your SEO Plan—Specific, Measurable, Attainable, Relevant, and Time-bound.
A specific goal is as detailed as possible. An example is aiming to increase the number of unique daily visitors by x% and not simply wanting to increase site visitors. A measurable goal is quantifiable. It’s wanting to lower bounce rates by y% instead of simply aiming to make the site more user-friendly.
An attainable goal is reasonable and within your means. Getting on the first page of a search engine may not be achievable for most businesses unless they’re willing to pay heavily for it. A more reasonable goal would be to get on the front page of the search results for main keywords.
Relevant goals are those related to the purpose your site serves. For your gym website, this may be getting a 100% increase of members for your group workouts. It may also be about the diet your gym-goers are currently trying.
Lastly, a time-bound goal tells you when it should be accomplished. If you think it’s impossible, then the goal may need to be revised.
There are many different SEO strategies to use on your website. Some of the more popular methods include using keywords, meta tags, link building, producing high-quality content, among others.
Keywords are phrases that web users type into the search box of significant search engines. For example, if you open up a gym and want to increase your SEO for this specific location, you might consider typing in ‘gym near me’ and other similar phrases.
Since gyms are also a popular business in most areas, it’s essential to find a keyword that hasn’t been overused. Examples of good keywords would be ‘(your offering) + gym + (your city)’ or something specific to your business. Basically, what you’re doing is making sure there’s not too much competition for your chosen keyword.
Another part of your SEO business plan is to constantly create fresh, new content for your website. Think of it this way: if you have subpar information on your website, why would someone choose to use your gym over another? Thus, your content can be in the form of a blog that highlights various fitness tips or information related to the industry you’re in, or that relates to your specific niche.
Backlinks are incoming links from other websites you can use to your advantage. For example, you publish a blog post on one website and then link it back to your site. These backlinks can help give search engines the information it needs to prioritize ranking your site.
Lastly, you may also look at having website title tags and meta descriptions. Using tags may also help search engines understand your site and give them a better idea of ranking you. As for alt tags on images, they’re essential because search engines may display your website when someone performs an image search.
Step 4. Consider Tools To Use
Once you’re done with a list of possible strategies to use, the next thing to do is look for tools to help you improve your SEO. Some websites let you know what keywords people search for the most and how their search frequency fluctuates. Some also allow you to check your backlinks, how many links point to your site, the anchor text used in those links, and others.
Step 5. Keep Track Of Your Progress
Lastly, you need to track your progress as you work through the SEO process to know what’s working and what isn’t. Ideally, if your goal was to increase memberships and you’ve seen an increase in a month, then that’s significant. You can stick with your current SEO practices or try something new based on what’s working. If not, don’t be afraid to make a change and try something different.
Now You’re Ready
In conclusion, SEO can be a valuable tool for your gym business. Keep in mind the strategies to use, tools to consider using, and where you should focus your time and attention when it comes to SEO. So, what are you waiting for? Go out there and get started with planning it.