Digital marketing competitiveness can be very troublesome when you do not know what you are doing, especially when choosing the best marketing strategy that can actually put you on top of your competitors. Nowadays, there is one internet marketing strategy that quite popular among business owners due to its efficiency in reaching customers. The marketing strategy is search engine optimization (SEO). Due to the fact of more than half of people around the world have access to the internet. You may want to think of hiring an SEO company to help you thrive your business. When it comes to search engine optimization, you need to work with an SEO expert who has several search engine optimization case studies in handling businesses like yours.
For that very reason, if you think that you want to have SEO campaigns, you get to have a basic understanding of SEO itself. You are in the right place to comprehend SEO from its root. We provide every essential information about SEO that can be helpful, especially when you choose to utilize it for your business.
In brief, SEO stands for search engine optimization. It considers as one of the online marketing strategies and quite famous among clients because SEO can effectively reach the targetted audience. From the word itself, search engine optimization (SEO) is optimization implemented on the search engine. SEO (Search Engine Optimization) focuses on every element of the site architecture that can improve the site visibility on the search engine results pages.
We said before that SEO could reach the targeted audience of a particular business effectively. It is like having advertisements that specific customers can only see. Yes, SEO (Search Engine Optimization) can do that. When we talk about search engines, it always starts with the keyword. And one of the starting points of doing an SEO begins with keyword research. An SEO specialist will conduct holistic keyword research to determine which keywords closely associates with its client. Afterward, you have to fill in the contents that are originated from the keywords.
You know for a fact that almost every human being on earth knows about Google, leading search engine as for now. In one day, there are almost more than one billion searches happen on this search engine. Based on that statements, you can think by yourself if you have a good placement on the search engine ranking. You can have more eyes see your business and acknowledge it.
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In recent years, the search engine has become separatable from humans because of how helpful it is when looking for information. Due to this fact, many businesses see this as a great opportunity in digital marketing. Because of that, SEO, as the most suitable strategy for optimizing the search engine, develops into the best digital marketing strategy that can make a business site have better search rankings. Besides, not only on Google, you can implement SEO practice on any search engines like Yahoo, Bing, or Duckduckgo.
To comprehend the way SEO works, you have to know that search engines like Google, Yahoo, and so on have an algorithm that determines the website search ranking on its results page. Take Google algorithm, for example; Google updates its algorithm periodically to ensure its users always have a relevant and useful website. These circumstances make them always have to update their SEO and keep up with the updated algorithm of the search engine for SEO experts. Because if you do not know any latest update of the algorithm. The previous SEO practice that you implemented on the website will not be working anymore, and eventually, the website will lose its visibility if you let it happen.
Following that, there are several SEO factors at this moment that can work properly with the current Google algorithm. But, keep in mind that these factors will change along with the newest release of the algorithm updates. Those SEO factors are:
1. URL Format
One of the website elements that sometimes many SEO experts leave behind is the format of the URL. The thing about it is you have to make it simple so the visitor can recall it quickly without having to google again for the keywords and end up on your competitors’ site.
2. SSL Certificate
Protection is another key point of search ranking. SSL certificate can help your website safer. At this moment, Google itself labels websites that do not use SSL certificates as not secure. So the users can avoid using websites that unable to guarantee the security of data transfer. Therefore, in keeping your organic traffic flow and aligning with the Google algorithm, your website has to utilize the SSL certificate.
Content is considered one of the most important elements for SEO practice to have a website that can be ranked on the first page of the search results. You have to make sure that your content is relevant, useful, and rich with the related keywords you want to dominate in.
To ease the content optimization tasks, you have to utilize the keyword/s from the keyword analysis as the main topic of your content. After that, you can start working on your content from there. It will enhance the relevancy of the content to the search query. In addition to the relevancy, you also have to ensure that the content is useful. It means that the content is answering the search query correctly. Last is Google prefer a website with rich content, which means you have several contents related to the main topic. In doing so, your website can get crawled easily by Google. Nailing all these aspects when creating content will assure the first-page placement for the website.
4. Search Terms
Having a good understanding of search queries/terms that people input on the Google search bar will ease your SEO effort. Search engines like Google prefer to rank a website that can be informative for the users. For instance, if you input the word “basketball”, the search results will be governed by any websites that talk about NBA.
The search engine will not show you the definition of basketball as the top reference. It can happen because search engines tend to show you the search habit of a particular keyword. So, when a user inputs the word basketball, it refers o the NBA score, schedule, or any related information about NBA. For that reason, understanding the search terminologies is significant in SEO.
5. Meta Tags
It is related to what you always see on the Google search results page. The ranked form of the site is its meta tags. Meta tags are composed of two things. First is the title tag. It indicates the title of your content. The second is the meta description; it works as a summary of the content.
Backlinks or Link Building is one of the SEO elements that shows the authority of a site. When it comes to the backlinks, there are two things that you should notice. Its quantity and quality, the more backlink you have, the better your site. As for its quality, you get to have a backlink from a more reputable site.
7. Loading Speed
Loading speed is the first indicator that a site is useful or not. Having a slow loading speed will also increase the bounce rate. Google itself will not place a site that can not perform quickly. That is why you should put this aspect into your considerations as well.
If you can successfully implement all these elements, the search engine’s algorithm will recognize the site and put it on its first-page search result.
If you own a business and use a site as one of your marketing platforms, implementing SEO is necessary. As millions of people are using search engines like Google in searching for certain products or services, using sites is your best choice to increase your leads and revenue. To clarify this statement, here are some reasons why SEO is important for your business.
With the vast development of technology, especially the internet, searching for information can be done in just one click. You can get any information you are searching for in search engines like Google, Yahoo, or Bing. The users are searching for various information. It can be news, location, or even products that they intend to buy. Your site will appear on the first page when your potential customers are looking for products or services related to yours by using SEO.
If your site has already appeared on the search engine results page, you may think it is good. However, if your site is placed on the second or third search result pages, it is more likely to have no significant traffic to your site. Your main objective to get more traffic and gain more leads is to place your site on the first page of search engines. Why is it so? When people are surfing on the internet to look for certain information, they will be more likely to open the site that appears on the first page of search engine results. If they have found what they are looking for, they will not click the next page, which makes your site be on the first page to get more traffic, which also affects your leads.
Your site should contain various keywords that make it more visible to your potential customers to have a successful SEO. When people are searching for certain information, they need to input specific keywords in the search engine bar. If your wite contains the keyword, your site will appear on the search results. However, it does not mean that you can put any keywords on your site. It must have relevance to your company. For instance, your website’s main topic is food. There are thousands of keywords that you can use on your site to make it visible. You can discuss Chinese food, specific recipes, and so on.
More than 88% of consumers are searching their needs on the internet before deciding to buy the products. This is why an entrepreneur should make a website with high-quality content to make it visible on the search engines. To achieve this, you need to put rich content for your site by increasing SEO’s quality. Search algorithms will automatically recognize it and then place your website on the top page. If your website is qualified, your buyers will admit your credibility and also increase your brand awareness. People will be more familiar with your product and consider purchasing your product not once, even twice, or more.
The main objective of using SEO for your site is to gain more conversion. Conversion is easier to be reached if your buyers come to your site organically, without using paid advertising. Moreover, it is easier to increase organic traffic through the site rather than social media. This will have more conversion from leads into customers.
Based on those reasons, it is clear that using SEO for your company is obligatory. The impact that comes from SEO is amazing, especially if you promote your business through the internet. Buyers will be more familiar with your product, and this can affect your conversions, even your revenue!
Now is the time to get deeper into search engine optimization to help a business shine in the market. There are several SEO services that an SEO expert commonly used. You may find it a little different from what you see on the offered SEO services packages from the SEO company. However, the core is the same. Those SEO services are:
In brief, it indicates the optimization that happens on your site architecture. It covers every aspect of your website, such as internal links, loading speed, content formats, title, and so on. Implementing the on-page SEO can also help you in indicating which aspects that do not work properly. In doing so, you can easily pinpoint the aspect that needs to be optimized.
In contrast, this off-page SEO practice focuses on the aspects outside of your site with on-page optimization. For instance, backlinks are included as one of the elements in off-page SEO. Because it operates outside of your site and can affect the website in terms of search engine rankings. Besides link building, there is another thing like the business listing platform that can prove the validity of your business, like Google My Business. Listing your business on a platform will show that your business is real and will affect your site placement.
These two SEO services are the most common services offered by an SEO company. It does not matter what kind of SEO plan that you apply for. You will either one of these two services.
After you get a brief knowledge about SEO, from its definitions to the way it works. To embrace you more in signing up for an SEO plan. Below are some of the benefits that you will get when having an SEO campaign for as your main digital marketing strategy, like:
You can find many methods when it comes to boosting your site to enhance the user experience. Providing relevant and informative content will definitely make your website get acknowledgment among internet users. Besides, working on accessibility can also enhance the user experience. You must not think that your website visitors only access your site from their desktop. Providing a website accessible on any device will ensure your website gets more visitors because you have more entrances to your site.
Implementing SEO practice for your business website will bring more leads to your business. It can happen because of the holistic analysis of SEO when it comes to targeting keywords. Consequently, you advertise your products to the customers that actually need them. Due to that, you can have more leads that are actually interested in your services or products.
Having a good placement on the search engine results page will be very beneficial for your webpage, especially regarding the conversion rate. A good ranking will leave a good impression among the visitors. Besides, it grants your business more exposure, so when it comes to buying particular products or services. The customers will refer to your webpage as their first option.
Decent search rankings also allow you to have more traffic to the webpage. It can increase the possibility of visitors who are just searching for information convert to your actual customers. SEO can deliver this to you.
Hence, if you need an SEO company with lots of experience in handling any size of businesses, you should check SEOWebsiteTraffic and schedule your consultation today.
Implementing an SEO campaign as your digital marketing main tool can be very efficient for your business. Specifically, when your webpage is already ranked on the first page, search results and your SEO company can maintain the ranking. You can have a long-term digital marketing campaign, and you may not need to bother yourself with implementing other digital marketing strategies. You do not need to bother about having another digital marketing strategy.
Utilizing SEO service also makes the customers tend to visit your offline store. Especially when the users intent on searching for a restaurant or seeing the goods directly. Improving your website’s visibility and credibility will drive the visitors to see the physical store of your business.
When you have top placement on the search ranking, it will give your business brand more acknowledgment. It makes the users refer to your brand first when searching for a particular product due to the better placement of your website on the search results.
The implementation of SEO practice will complement your previous digital marketing strategies. SEO can integrate with any other digital marting tactics. For instance, if you have already used a PPC as your marketing campaign, combine it with the SEO service. This way, you can dominate the paid and organic search simultaneously.
SEO can be very crucial when it comes to monitoring your competitors. Using SEO service, you can analyze what keywords your competitors use, and it gives you a chance to overcome their domination of the keywords by providing much better content. If your website has the best SEO practices, soon, you will realize that your website will be ranked higher than your competitors.
These are some of the benefits that your business gain when you achieve a successful SEO campaign. From those explanations, it is clear that using SEO is the best marketing strategy for your business. Besides, by using SEO, customers will be more familiar with your product, and they can even recommend your business to others which can gain more conversions and revenue, for sure. If you have not used SEO, it is time for you to find the best SEO companies around you and feel the benefits for your company!
SEOWebsiteTraffic has been in the SEO industry for more than ten years. SEOWebsiteTraffic has been providing the best SEO services personalized for each of our clients. From any line of business, we are ready to help you get more exposure from your targeted customers.
After you know about the basics of SEO and its advantages for businesses, you should know the fee structures of SEO services offered by an SEO company. This is necessary, so you know how much funds that you should invest in this marketing campaign. However, before we go any further to talk about SEO fee structures, keep in mind that no SEO companies will say that they can guarantee your business site to be ranked on the first placement on the search ranking when they meet you for the first time.
SEO is a continuing process. It means you can’t just sign and let it be. It would help if you had ongoing monitoring for the SEO performance to improve your site. Besides, it will take 6 months up to a year, depending on the site’s condition and the work of the SEO team you hire. Those amount of time shows you that SEO is not instant work; it needs effort and time.
To give you the bigger picture of SEO marketing, you need to understand the SEO service fee structures. There are several models of payments that you commonly found provided by an SEO company, such as hourly rates, monthly retainers, project-based SEO, and fixed-based SEO.
The first SEO fee structure that we are going to talk about is Hourly Rates SEO. Like its name, the fee rates are based on the number of hours spend when an SEO expert works on your web pages. This SEO plan can be expensive for you when you do not know exactly the problem of your web pages. On the other side, if you already know what you need for your site, this SEO fee structure is ideal for you.
The monthly retainer is the trend of any SEO fee structure. Many clients prefer this SEO payment when it comes to managing a web page. The SEO company receives the monthly payment from its client for the work on the site. Most of the clients see a monthly retainer as a good fit for them since it will be much efficient for them to monitor the progress of their site after a month. Besides, a monthly retainer is a reasonable SEO payment for those who have started their business and looking for a boost in digital marketing.
As for this project-based SEO, it is similar to contract signing types of agreement. The client will compensate the SEO company based on the completed project. The SEO company generally puts a customized price for this SEO project-based payment. The fee is based on the time, difficulties, and other aspects related to the project. This is an advantage for clients who are looking for a flexible SEO payment. Also, you do not need to sign several contracts when you have more sites.
The last type of SEO payment is a fixed SEO fee. Like the previous model, clients need to sign a contract for a group of SEO services that they want. Fixed price SEO allows you to choose several SEO services based on what your business needs. Once again, you can have a customized price for this SEO payment. It will be based on the particular requirement. This is perfect for a client who still needs to understand the way SEO works and how it can benefit their business.
Afterward, you need to know that there are several categories of SEO packages. This SEO package will differ for every SEO company. Each SEO company has its own SEO package based on the market demands and how they want to draw more customers towards their SEO service. Below are some of the common SEO packages that you will find on most SEO companies;
This one is definitely for those still struggling to earn exposure from their local neighborhood and town. Local SEO is a suitable package for those who have a physical shop. The main thing that you will get when you sign for this SEO package is the SEO company will help you list your business on a business listing platform. Google My Business is one of the platforms that your business should be registered in. It will enhance the credibility of your shop and will embrace people to visit your offline shop.
Enterprises favor this SEO package due to its reach and complete SEO service. Compared to the Local SEO package that has a limited reach of market audience. Big-sized companies need more reach for them to compete in the digital market. National SEO package is the SEO package that they need to achieve a national-scale marketing campaign.
Suppose that you are still confused about which SEO package and payment are suitable for your business. Talk with us at SEOWebsiteTraffic to get a crystal clear answer from our experts.
Speaking of online marketing strategy typically associates with SEO (search engine optimization). Search engine optimization is the actual solution that your website needs to rank higher on the search engine results page. Implementing an SEO strategy for your website will increase its visibility and end up having more awareness of your product or service. Besides, you can find many SEO companies that can deliver the best SEO strategy for your business, even in your local town.
SEO (search engine optimization) is essential to your company development, especially if you promote your business through the intern. As millions search happens every single day, using SEO can make your business is more visible because of the search traffic, increasing your brand awareness, gaining more leads, and many more. That is why using SEO is important for any line of businesses, as your potential customers will search for their needs through search engines.